About Us
At doddl, we make clever kids’ products that are especially designed to make mealtimes easier and more enjoyable.
Our ergonomic cutlery is perfectly shaped to build your child's skills and confidence, turning mealtimes into adventures by helping hungry minds discover the world around them.
Our story isn’t a fairy tale, it’s a genuine experience. And one that inspired our founder, Cat, to start the business.
But it began, as all good stories do, with exasperation. She found that her three young children (all under 2 at the time) would constantly give up on their cutlery and use their hands. It made meals a time of mess and frustration, rather than enjoyment.
And then one day her daughter’s fork handle broke. She picked up the short end and… bingo! Suddenly the food was moving in the right direction - place to mouth with no deviations along the way.
She realised, then and there, that it wasn’t about her children. It was about the cutlery - and how it just didn’t work for little hands.
And the idea behind Doddl was born.